Collaboration Showcase
Collaboration Showcase
From small to large, local to global.
A collaborative showcase of projects executed with various agencies & clients.
Meet Ray:
The Bobblehead Bringing AA Membership to Life
The AA’s first major campaign and TVC in over a decade, developed with Quantum Jump, showcases the full value of AA Membership beyond roadside assistance—highlighting over 45 Member Benefits.
At the heart of the creative is ‘Ray’—a cheerful animated bobblehead and Roadservice officer who embodies the trusted, reassuring presence of AA’s real-life team. Set against relatable roadside scenarios and the feel-good track All Right Now, the campaign connects with a broad Kiwi audience and reinforces the everyday value of being an AA Member.
Spark IOT Lab: Where Technology Meets Possibility
This was a shared success, made possible by working with some truly incredible agencies.
Spark’s mission came to life through the creation of the Spark Innovation Studio – a space designed to showcase the power of emerging technologies like IoT, 5G, mobile edge compute, and mixed reality. With over half a million businesses in Aotearoa already connected, the studio demonstrated how technology can transform the way we work, play, and live.
Through experience strategy, spatial design, and CAD modelling, the studio was curated as an interactive environment that positioned Spark as the preferred tech partner for Kiwi businesses – making lives better, strengthening organisations, and creating a more sustainable, productive future.
Elevating Game Day: Transforming Warriors
Matches into Unforgettable Fan Experiences
The strategy was designed to transform a Warriors game day into far more than just a match — creating an immersive, memorable experience that deepens emotional connections between fans, the team, and corporate partners. Inspired by models like the ASB Classic, where the tennis is only part of the draw, this initiative reimagined game night as a full evening of family-friendly entertainment, high energy, and spectacle.
Through platforms such as Homebase — offering premium access, personalised service, and exclusive seats — and Warriorsville — a vibrant fan zone with food trucks, a licensed bar, and interactive sponsor activations — we delivered richer, more meaningful touchpoints. The result was an elevated game-day experience that strengthened loyalty, boosted pride, and provided authentic ways for partners to engage directly with consumers, ensuring lasting impact beyond the final whistle.
Kiwi Made
For Kiwi Adventurers
TrailLite celebrates 70 years of luxury adventuring with the "Miles of Memories" campaign. Through a digital brand video, social content, banners, outdoor ads, and travel magazines, we highlight six visual pillars—Destination, Sensory, Feeling, Indulge, Natural Beauty, and Home Away From Home—to strengthen emotional connections and elevate brand awareness.
A Brand for All
We developed a comprehensive
brand strategy and identity for
The Digital Collective, emphasising its mission to make digital technology accessible and affordable in Aotearoa and beyond.
This includes a manifesto, tone
of voice, logo, website, and communications, all designed to resonate with and empower
diverse communities.
Trojan Energy: Unlocking Better EV Charging with a Bold Rebrand
Trojan Energy, a UK-based innovator,
is revolutionising on-street EV charging with its simple, seamless, and street-friendly solution. By eliminating clutter and complexity, they are unlocking better charging for communities across the UK. We collaborated with Andpick to redesign Trojan Energy's brand collateral, delivering cohesive digital, social, and sales assets that reflect their promise
of smarter, seamless on-street
EV charging.
Stem & Bud – Brand Identity & Manifesto
A soulful brand identity for an independent florist, rooted in the emotional power of flowers. We developed a poetic manifesto and tone of voice that personifies nature — positioning stem & bud not just as a florist, but as a giver of feeling. From visual direction to verbal expression, every element was crafted to honour the quiet beauty of living things.
Seasonal Elegance
Successfully brought to life the seasonal campaign at the New Zealand Britomart store through thoughtful design and installation. Managed both external and internal store dressing to create an inviting atmosphere that captures the essence of the season
Launch of ASB Caller Check security feature
We created a short explainer video to introduce ASB’s new Caller Check feature. Using a clean storyboard and modern, brand-aligned illustration style, the video walks viewers through a real-world scam scenario and shows how Caller Check adds a layer of security. Simple motion and clear prompts help build trust and understanding in under 60 seconds.
Modu: Pure Play, Smart Design
For Modu—smart play starts here—we developed a brand identity and product photography direction that reflects the brand’s commitment to purposeful, creative play. The identity is playful and minimal, designed to feel both smart and approachable. Photography direction embraces a clean, simple aesthetic—back to basics with no frills—letting the product and children’s imagination take centre stage. It’s about capturing the beauty of play in its purest form.
A New Name for the Team Behind New Zealand’s Essential Infrastructure
The rebrand of CMSL Holding to Propellworks – along with its four sister brands AEC, CMS, SCS, and Bay Sandblasting – focused on humanising the brand and reshaping how its story is told. Supported by refreshed marketing materials, brand collateral, and targeted launch campaigns, Propellworks unites trusted engineering expertise to deliver the essential infrastructure that keeps New Zealand moving.
Luxury on the Court & Off Court
Moët & Chandon brought luxury to the ASB Classic with the Racquet Club, offering tennis fans an immersive brand experience. By sharing champagne samples, the event showcased the brand's pursuit of excellence, boosting sales and cementing Moët & Chandon as the most talked-about brand at the tournament.
Rooted in the Wild.
Crafted by Nature.
The brand design, language, tone, and manifesto for Wildwood were crafted to reflect a deep reverence for nature and the slow, intentional rhythm of the earth. Rooted in New Zealand’s wild vineyards, the brand captures the quiet strength and evolving beauty of the land. The tone is poetic and grounded, evoking warmth, depth, and a sense of timeless connection. Every element—from the narrative to the flavour cues—encourages slowing down and savouring, reinforcing Wildwood as a celebration of nature’s enduring passion and quiet power.
Empowering Stores with Engaging eCommerce Insights
Working with Foodstuffs’ eCommerce team, copy and design were developed for a series of educational weekly focuses, delivered via digital flyers. Each piece featured custom illustrations and clear, engaging content to ensure easy understanding. The goal was to help store owners and employees adopt new methods, align with key store goals, and enhance their approach to eCommerce operations.
Defining Its Identity
in the Market
Dricon, a Firth-owned brand, required a distinct identity to stand out in the market. We developed a comprehensive brand strategy for 2025, focusing on a versatile visual aesthetic and tone that resonates with tradies, ensuring Dricon’s unique proposition comes to life and appeals to its target audience.
This included the redesign of brand collateral, POS materials, marketing assets, social and digital templates, and the website, creating a cohesive and impactful brand presence across all touchpoints.
Creating Tomorrow’s Legends
The nib Little Legends $10K Relay is part of a broader program designed to inspire Kiwi kids to stay active and healthy. One of the standout initiatives, the relay invites grassroots rugby clubs and schools to compete for a $10,000 prize.
Alongside the relay, there’s a focus on content creation for kids and families, tackling both physical and mental health. I'm incredibly proud to see this program continue to thrive, with the relay taking place at Eden Park during the Blues vs Hurricanes match.
Bringing Generations Together: Celebrating 100 Years of Foodstuffs
From ideation to the design of all exhibits and interactive displays,
we brought the Foodstuffs 100 Years Together Exhibition to life.
Celebrating a century of service, food trends, and Kiwi history.
Alongside this, we created
a semi-permanent Four Square installation, showcasing memorabilia and customer stories, honouring the brand’s rich legacy.
Sip Sustainably
Together at Spur, we developed
Coca-Cola Drink Stop for the America's Cup, emphasizing sustainability while creating memorable moments.
The activation highlighted the brand's commitment to packaging sustainability and driving positive change.
A Dynamic
New Chapter
Working alongside & Pick, we helped the Hospice UK brand to create a more leading, dynamic, and influential identity, both visually and in messaging. This included clearly articulating the organisation's purpose and role and supporting the rollout of the new
brand across collateral and marketing templates to ensure consistency
and impact.
Colour Yourself Loyal
For Rugby World Cup 2019, we created Steinlager’s Colour Yourself Loyal pop up, encouraging fans to unite, wear black, and raise a Steinlager in support of the All Blacks. The campaign aimed to boost footfall and sales at key partner bars, leveraging their longstanding sponsorship.
Shopping made rewarding
New World Clubcard launched with a bold new identity, engaging campaigns, and a seamless customer experience—designed to reward loyal shoppers with exclusive deals and the ability to earn rewards through Fly Buys or Airpoints. The brand assets, card design, and launch campaigns helped establish Clubcard as a key part of New World’s offering, delivering value from day one.
A decade on, Clubcard continues to evolve, now offering New World Dollars for even simpler rewards. With support from global retail tech leader Lobyco, the programme leverages cutting-edge technology to enhance the customer experience while maintaining the instant discounts and exclusive benefits that shoppers love.
Refreshing Moments Nationwide
Together with Spur, our goal was to boost summer sales by expanding the Share a Coke campaign through nationwide mass sampling, bringing refreshing Coca-Cola moments to even more Kiwis. Building on the success of Share a Coke 2.0, we aimed to drive product consideration and uptake across the country.
Strategic considerations included navigating COVID restrictions across alert levels and creating shareable moments for customers to amplify on their social platforms.
Versatility in Action: Crafting Impactful Retail Campaigns
From art direction to design execution, I’ve delivered versatile retail campaigns across print, digital, social, and direct marketing—bringing brands to life across every touchpoint.
