TrailLite is on a mission to position itself as the leading premium,
New Zealand–made motorhome brand, celebrated for craftsmanship, quality, and the freedom it offers Kiwis to explore their own backyard in style.
Proudly New Zealand made, TrailLite motorhomes and caravans are crafted with our unique landscape in mind — built to handle everything from rugged coastlines to alpine roads. Designed to last and tailored for Kiwi adventures, they reflect the quality, reliability, and aspirational lifestyle New Zealanders value most.
This brand strategy focuses on creating emotional connection and premium positioning through an integrated approach — spanning content, social, activations, and partnerships — so every touchpoint reinforces TrailLite’s distinct identity as a trusted, luxury brand built for life on the road.
It’s not just where you go. It’s how it feels to be there.
For social, especially on Instagram and Facebook, content that evokes feeling performs best. Sensory moments—like sunlight, coffee, and slow mornings—invite people to imagine themselves there. It’s not about features, but mood, memory, and lifestyle.