Dricon - Defining its identity in the market

Dricon, a Firth-owned brand, required a distinct identity to stand out in the market. We developed a comprehensive brand strategy for 2025, focusing on a versatile visual aesthetic and tone that resonates with tradies, ensuring Dricon’s unique proposition comes to life and appeals to its target audience.

This included the redesign of brand collateral, POS materials, marketing assets, social and digital templates, and the website, creating a cohesive and impactful brand presence across all touchpoints.