Refreshing Moments Nationwide

Brought to life at Spur, this campaign aimed to expand the impact of Share a Coke by delivering mass sampling moments across New Zealand — driving summer sales and creating more opportunities for Kiwis to enjoy an ice-cold Coca-Cola.

Building on the momentum of Share a Coke 2.0, the focus was on boosting product consideration and uptake through real-world experiences that felt personal, playful, and shareable.

Key strategic considerations included navigating COVID alert level restrictions, ensuring flexibility in execution, and designing socially amplified moments that encouraged customers to share their refreshing Coke experience online — extending reach far beyond each physical interaction.