Modu: Pure Play, Smart Design

For Modu — modular play systems for kids — we developed a brand identity and product photography direction that reflects the brand’s commitment to purposeful, creative play.

The identity is playful yet minimal, designed to feel both smart and approachable. Photography takes a clean, back-to-basics approach — no frills, just thoughtful composition that lets the modular product and children’s imagination take centre stage.

It’s about capturing the beauty of play in its purest form — where possibilities are endless, and design is as clever as it is fun.