Shaped by You. Amplified Online.

When Our Community Speaks, We Listen

After years without a major release, the arrival of Generation 5 needed to feel like more than just a product update—it had to honour the voices of the people who know TrailLite best. This loyal, highly engaged community has shaped every refinement, reflecting the brand’s deep commitment to listening, evolving, and staying true to its proud New Zealand heritage.

Our creative response was a minimalist teaser campaign, using shadow play, silhouettes, and brand colours to create a sense of intrigue and care. Thoughtful and considered, it mirrors the way TrailLite has quietly elevated its craft—guided by the people who call these motorhomes their own.