Working with the talented Uno Loco on the launch of the MICHELIN Guide in New Zealand, bringing one of the world’s most iconic hospitality brands to Aotearoa.

The creative approach brought together the elegance and precision of MICHELIN with a distinctly New Zealand sense of place, drawing on local landscapes, materials, culture and hospitality to celebrate our world-class dining scene.

Spanning the guest journey, spatial and stage design, environmental graphics, motion and live ceremony, every touchpoint was designed as part of one cohesive experience — culminating in the Tasting Pavilion and a celebration of New Zealand’s culinary talent.