Collaboration Highlights
Collaboration Highlights
Projects I have contributed to, both as Creative Director at various agencies
and Creative Partner under Tremble Studios.
Transforming NZIQ
The Digital Collective acquired NZIQ, aiming to reshape its perception from a commercially driven entity to a charitable organisation focused on education. As part of the rebrand, we developed a cohesive new identity—including a logo that symbolises continuous growth and community—to integrate industry-leading digital qualifications and resonate with both schools and the corporate sector.
Defining Its Identity
in the Market
Dricon, a Firth-owned brand, required a distinct identity to stand out in the market. We developed a comprehensive brand strategy for 2025, focusing on a versatile visual aesthetic and tone that resonates with tradies, ensuring Dricon’s unique proposition comes to life and appeals to its target audience.
Shaping the Story
For Bayleys' Never Stop Annual Conference & Awards, we crafted a compelling hero narrative and manifesto that seamlessly infused every element of the event. From the MC script and creative visuals to ambient screen designs and pre- and post-event communications, the narrative celebrated the ‘Bayleys Altogether Better’ philosophy.
Simplifying Sustainability
We helped Firth reassure the construction industry by simplifying the challenge of meeting their target Carbon Number. Through an artistic, coffee-table-worthy illustrated book and digital film, featuring Leon Rose's photography, we elevated the design to appeal to architects and specifiers, receiving highly positive feedback from the trade.
Seasonal Elegance
Successfully brought to life the seasonal campaign at the New Zealand Britomart store through thoughtful design and installation. Managed both external and internal store dressing to create an inviting atmosphere that captures the essence of the season.
Colour Yourself Loyal
For Rugby World Cup 2019, we created Steinlager’s Colour Yourself Loyal pop up, encouraging fans to unite, wear black, and raise a Steinlager in support of the All Blacks. The campaign aimed to boost footfall and sales at key partner bars, leveraging their longstanding sponsorship.
A Brand for All
We developed a comprehensive brand strategy and identity for The Digital Collective, emphasising its mission to make digital technology accessible and affordable in Aotearoa and beyond. This includes a manifesto, tone of voice, logo, website, and communications, all designed to resonate with and empower diverse communities.
Empowering Individuals
We reimagined Vodafone's rewards programme for OneNZ to celebrate individual performance, focusing on customer-facing employees. By personalising experiences, the programme fostered a culture of excellence and motivation, aligning with OneNZ's core values of heart, grit, and freedom, ultimately making it a more remarkable workplace.
A Dynamic New Chapter
Working with & Pick, w helped the Hospice UK brand to create a more leading, dynamic, and influential identity, both visually and in messaging. This included clearly articulating the organisation's purpose and role and supporting the rollout of the new brand across collateral and marketing templates to ensure consistency and impact.
A Marque for an FMCG Powerhouse
Walter & Wild, a dynamic challenger in the FMCG space, houses beloved Kiwi brands like Greggs, Hansells, Hubbards, and Aunty Betty’s. The opportunity is to create a fresh, progressive brand marquee that embodies Walter & Wild’s bold and forward-thinking attitude.
100 Years Together
We created the Foodstuffs 100 Years Together Exhibition to celebrate a century of service, honoring employees and communities while showcasing the journey from 1920s art deco to modern-day, highlighting key moments in food trends and Kiwi history.
Luxury on the Court
& Off Court
Moët & Chandon brought luxury to the ASB Classic with the Racquet Club, offering tennis fans an immersive brand experience. By sharing champagne samples, the event showcased the brand's pursuit of excellence, boosting sales and cementing Moët & Chandon as the most talked-about brand at the tournament.
