Collaborative Showcase
Projects I have contributed to, both as Creative Director at various agencies and Creative Partner under Tremble Studios.
Defining Its Identity
in the Market
Dricon, a Firth-owned brand, required a distinct identity to stand out in the market. We developed a comprehensive brand strategy for 2025, focusing on a versatile visual aesthetic and tone that resonates with tradies, ensuring Dricon’s unique proposition comes to life and appeals to its target audience.
Transforming NZIQ: From Service to Community
In April 2024, The Digital Collective acquired NZIQ, aiming to reshape its perception from a commercially driven entity to a charitable organisation focused on education. The rebrand will integrate industry-leading digital qualifications, adopting a cohesive identity that resonates with schools and the corporate sector, symbolised by a new logo representing continuous growth and community.
Dynamic New Chapter
for Hospice UK
We refreshed the Hospice UK brand to create a more leading, dynamic, and influential identity, both visually and in messaging. This included clearly articulating the organisation's purpose and role and supporting the rollout of the new brand across collateral and marketing templates to ensure consistency and impact.
Tailored Designs
That Speak to Every Customer
Designed the Farmers Beauty Club monthly direct mail and fashion catalogue, featuring a flexible grid system adaptable for both eDM and printed formats. This approach allowed for seamless integration of personalised data across customer segments, enhancing engagement and relevance.
Firth - Know Your Numbers
We helped Firth reassure the construction industry by simplifying the challenge of meeting their target Carbon Number. Through an artistic, coffee-table-worthy illustrated book and digital film, featuring Leon Rose's photography, we elevated the design to appeal to architects and specifiers, receiving highly positive feedback from the trade.
Championing Customer Service: Empowering Our Store Owners
Partnering with Foodstuffs' ecommerce team, we developed a monthly educational initiative for store owners. Each week focused on a different goal, communicated through engaging illustrations, and compiled into a printed booklet sent to 150 store owners across the North Island, unifying and supporting them in their mission to serve customers effectively.
ASB's Dream Gig: Shaping the Next Generation of Creatives
ASB partnered with Universal Music Group to launch ‘Your Dream Gig,’ offering young Kiwis (17-25) the chance to work on creative music projects with renowned artists, aiming to reshape their perceptions of banking and connect with a younger audience.
Foot Traffic Frenzy: Spark’s Concept Store Launch with Interactive Celebrity Fun
For the launch of Spark's first concept store in Newmarket, we created a buzz with a live-stream stunt featuring a New Zealand celebrity. Broadcast on giant LED screens, customers engaged in interactive games against the celebrity, driving foot traffic and showcasing the store's unique, engaging atmosphere.
Empowering Individuals:
The Transformation of OneNZ’s Recognition Strategy
We reimagined Vodafone's rewards programme for OneNZ to celebrate individual performance, focusing on customer-facing employees. By personalising experiences, the programme fostered a culture of excellence and motivation, aligning with OneNZ's core values of heart, grit, and freedom, ultimately making it a more remarkable workplace.
Steinlager's Call to Action: Colour Yourself Loyal for the All Blacks
For Rugby World Cup 2019, we created Steinlager’s 'Colour Yourself Loyal' campaign, encouraging fans to unite, wear black, and raise a Steinlager in support of the All Blacks. The campaign aimed to boost footfall and sales at key partner bars, leveraging their longstanding sponsorship.
A Brand for All:
The Digital Collective's Purposeful Identity
We developed a comprehensive brand strategy and identity for The Digital Collective, emphasising its mission to make digital technology accessible and affordable in Aotearoa and beyond. This includes a manifesto, tone of voice, logo, website, and communications, all designed to resonate with and empower diverse communities.
Foodstuffs 100
Years Together
We created the Foodstuffs 100 Years Together Exhibition to celebrate a century of service, honoring employees and communities while showcasing the journey from 1920s art deco to modern-day, highlighting key moments in food trends and Kiwi history.
Luxury On and Off the Court: Moët & Chandon
at the ASB Classic
Moët & Chandon brought luxury to the ASB Classic with the Racquet Club, offering tennis fans an immersive brand experience. By sharing champagne samples, the event showcased the brand's pursuit of excellence, boosting sales and cementing Moët & Chandon as the most talked-about brand at the tournament.
Red to Green: Vodafone’s One NZ Re-Onboarding
We created an immersive re-onboarding experience for Vodafone's transition to One NZ, connecting over 3000 employees across customer care centers and support offices. The campaign featured a red-to-green tunnel, Aotearoa soundscapes, an onboarding film with a CEO message, and self-discovery zones for exploring benefits, IT support, and community initiatives.
Foodstuffs - Shifting
The Dial. ESG Strategy Collaboration
Partnering with the team as a consultant, the focus is on crafting and presenting an ESG brand narrative. This involves identifying opportunities to better engage stakeholders through immersive experiences and communications, with a focus on Food Affordability, Carbon Emissions, Food Waste, and Plastic Packaging. The goal is to help shift the dial on these challenges by equipping employees with tools and confidence to integrate these priorities into Foodstuffs' culture and operations.
Unleashing the VIP Experience. Warriors Sponsorship Strategy
To deliver a unique and special experience for the Warriors and their fans, we delivered a future activation strategy which led to the creation of the Homebase platform.
This exclusive area is designed for corporate partners and lucky customers who’ve won through social or radio competitions. It offers premium access, the best seats in the house, and personalised service, rewarding loyal relationships and fostering pride among Warriors supporters.
TraiLlite - Kiwi Made For
Kiwi Adventurers
TrailLite celebrates 70 years of luxury adventuring with the "Miles of Memories" campaign. Through a digital brand video, social content, banners, outdoor ads, and travel magazines, we highlight six visual pillars—Destination, Sensory, Feeling, Indulge, Natural Beauty, and Home Away From Home—to strengthen emotional connections and elevate brand awareness.
Sustainability on the Seas: Coca-Cola Drink Stop at America's Cup
We developed Coca-Cola Drink Stop
for the America's Cup, emphasizing sustainability while creating memorable moments. The activation highlighted
the brand's commitment to packaging sustainability and driving
positive change.
Lexus Partners with Urban Polo to Showcase Luxury
and Elegance
Lexus brought its luxury brand to life as the naming rights sponsor of Urban Polo. The event featured curated invites, a grand entrance, vehicle displays, a branded helicopter pad, and a luxurious VIP marquee. Lexus ambassadors Sachie Nomura and Colin Mathura-Jeffree enhanced the experience, driving brand engagement and capturing leads from corporate guests.
Bayleys - Never Stop
Annual Conference
& Awards
For Bayleys' National Conference 2023, we crafted a compelling hero narrative and manifesto that was seamlessly integrated across various elements of the event. This narrative was woven into the MC script, creative visuals, ambient screen designs, and all pre and post-event communications. The day was a celebration of the ‘Bayleys Altogether Better’ philosophy, fostering connection, alignment, and reinvigoration among
the 1000+.
The Force of Foursquare
We created the Foodstuffs 100 Years Together Exhibition to celebrate a century of service, honouring employees and communities while showcasing the journey from 1920s art deco to modern-day, highlighting key moments in food trends and Kiwi history.
Adjacent to this project, we created a semi-permanent installation of a mini Four Square, inspired by various stores throughout history. This unique home houses memorabilia and stories of owners and customers, serving as a special reminder of where things began at the Foodstuffs office in Auckland.
Igniting Fan Passion: Warriorsville Sponsorship Strategy
To enhance the fan experience and build on the strong sense of fandom, Warriorsville was developed as a high-energy fan zone. This space welcomes both fans and non-fans with food trucks, a licensed bar, sponsor activations, and interactive elements, creating a festival-like atmosphere. It's an immersive event-within-an-event designed to engage and entertain, with the scale to grow over time.
Modernising Interiors:
GIB-Cove's Stylish Revival
We created a lead generation campaign for GIB-Cove to challenge the notion that coving is outdated. By positioning the new GIB-Cove range as a modern, stylish choice, we aimed to change perceptions and highlight its relevance in contemporary building design.
Reimagining Waste: Enviro NZ's Transfer Station Transformation
We helped Enviro NZ reimagine transfer stations, shifting perceptions from waste dumps to community recycling centers. The initiative aimed to equip and reward consumers for correct sorting and disposal while driving a broader environmental shift in thinking.
Refreshing Moments Nationwide: Share a Coke Summer Campaign
To boost summer sales, we expanded the Share a Coke campaign by increasing mass sampling nationwide, reaching more Kiwis with refreshing Coca-Cola moments. Our goal was to build on the success of Share a Coke 2.0 and drive product consideration and uptake across the country.
Revitalising FMCG Identity: Walter & Wild’s Bold
New Symbol
Walter & Wild, a dynamic challenger in the FMCG space, houses beloved Kiwi brands like Greggs, Hansells, Hubbards, and Aunty Betty’s.
The opportunity is to create a fresh, progressive brand marquee that embodies Walter & Wild’s bold and forward-thinking attitude.
Phone Fails and Fixes: Spark’s Captivating Phone Chronicles Campaign
Spark’s “Captivating Phone Chronicles” campaign used real phone mishap stories to engage customers and promote mobile insurance coverage.
Educational Display for DairyNZ at Expo
We designed an interactive and educational display for DairyNZ, showcasing sustainable farming practices. The activation featured modular stand exhibits, an interactive kiosk on nitrogen retention, and vibrant illustrations. The project successfully engaged farmers, reinforcing DairyNZ's commitment to sustainability, and won
“Best Interior Display” at the NZ Farmers
Forum 2023.
Empowering the Future: Spark Innovation Studio
We created the Spark Innovation Studio to showcase emerging technologies, positioning Spark as the preferred partner for Kiwis by improving lives, strengthening businesses, and driving New Zealand's future.
Transforming Canon:
A Modern Showroom Experience
We transformed Canon’s showroom into a modern, flexible space that enhances the customer experience. The design showcases Canon’s printer portfolio, features modular elements for events and workshops, and delivers a seamless, world-class customer journey to support the sales process.
Revitalising Sky: A Digital Transformation
We supported Sky's brand refresh by redesigning their digital email templates, ensuring a flexible grid for future-proofing and improved UI/UX for digestible content. Our team harmonised various development streams, simplifying colour palettes and visual complexity to create a cohesive style, which was quickly adopted by the business and made accessible
via Frontify.
100 Years in Motion: Celebrating Foodstuffs’ Commitment to Kiwis
Storyboarded and produced an animated film celebrating Foodstuffs’ century-long commitment to Kiwis across both islands. Showcasing their unwavering dedication through all conditions, the internal video highlighted Foodstuffs' values, teamwork, and enduring service to Aotearoa, and was shared across all centres.
Slick Design, Powerful Insights – Building Business Magazine
We crafted the magazine’s sleek, standout design with a modern, flexible layout that makes content easy to digest. For over 10 years, it has kept builders informed with the latest building codes, regulation and trends.
Tiffany & Co:
Seasonal Campaign Activation at Britomart
Successfully brought to life the seasonal campaign at the New Zealand Britomart store through thoughtful design and installation. Managed both external and internal store dressing to create an inviting atmosphere that captures the essence of the season. This immersive visual experience enhanced customer engagement and showcased the brand’s commitment to innovation and style, ensuring a memorable shopping experience.
Creating Healthier Communities: The Launch of Nib Little Legends
Nib has proudly sponsored the Blues since 2015, focusing on creating healthy communities. In 2022, we developed the Little Legends programme, a new initiative supporting grassroots rugby and promoting health among Kiwi kids. We amplified community engagement through competitions, free mouth guards, and campaigns encouraging active lifestyles and inclusivity.
Sustainability Meets Taste: Launching The Collective Dairy Free Yoghurt
We launched The Collective Dairy-Free Yoghurt with guerrilla activations and sampling, highlighting its recyclable packaging and premium ingredients.
Raising Awareness,
One Box at a Time: Countdown’s 2022 Expo Display
We developed an eye-catching activation for Countdown’s 2022 tradeshow using over 100 recyclable cardboard boxes stacked into creative structures. This display highlighted Woolworths' environmental and community commitments, reframing their sustainability platform under the "Green is Good" theme. It energised staff, suppliers, and producers, raising awareness of their
positive impact.
Spark Appy Days: Driving Customer Engagement
We launched 'Appy Days,' an ongoing Spark campaign designed to acquire and retain customers through weekly incentives. Promoted across mixed media, the campaign encourages new sign-ups and app updates with hundreds of customizable prizes. The gamified app experience reinforces Spark’s benefits while helping understand customer preferences.