Collaboration with Spur and Darkhorse to define the Warriors' sponsorship strategy and fan engagement platform.

This body of work helped the Warriors establish their north star — Fans First, Always — guiding a refreshed sponsorship approach that put supporters at the centre of every decision.

Transforming Warriors Matches into Unforgettable Fan Experiences
The strategy was designed to elevate Warriors game days into more than just matches — turning them into immersive, high-energy events that deepen emotional connections between fans, the team, and brand partners. Inspired by entertainment-first models like the ASB Classic, the vision reimagined game night as a full evening of family-friendly spectacle.

Platforms such as Homebase — offering premium access, personalised service, and exclusive seats — and Warriorsville — a vibrant fan zone with food trucks, a licensed bar, and sponsor-led activations — provided rich, meaningful ways for brands to connect directly with fans. The result? An elevated match-day experience that boosted loyalty, pride, and partner impact well beyond the final whistle.