Brought to life at Spur, we developed the Coca-Cola Drink Stop for the America’s Cup — an immersive brand experience that celebrated sustainability while delivering memorable moments for fans.

The activation brought Coca-Cola’s packaging sustainability commitments to life in a tactile, engaging way. Visitors could sip, learn, and interact within a pop-up space that was built entirely from reusable and recyclable materials — including old sail shades repurposed into shelter, railway sleepers transformed into furniture, and cardboard tubes reimagined as counters and feature walls.

A digital layer added further depth, with QR codes integrated across the activation offering interactive education — from facts about recycled PET bottles to insights into Coca-Cola’s circularity goals.

The on-site competition and interactive recycling station were standout features, designed to showcase the full-circle process of bottle-to-bottle recycling. By encouraging participation and awareness, the Drink Stop reinforced Coca-Cola’s role in driving positive change — making sustainability feel not only possible, but exciting.