Mitre 10 DEAL DAY — Driving Club Sign-Ups with Exclusive Rewards

In collaboration with Quantum Jump, Mitre 10 DEAL DAY was designed to showcase the value of Club membership by linking it directly to tangible rewards, with a one-day-only offer of 15% off in-store. The identity, POS, and digital/social assets were created to feel bold, urgent, and unmistakably Mitre 10, reinforcing the exclusivity of the event while driving awareness and acquisition. In-store communications educated non-members on the benefits of joining, while existing members were rewarded immediately, creating both excitement and a strong incentive to sign up.

Receiving international recognition for its effectiveness, Mitre 10 Club Discount Days won Best Loyalty Programme Short Term Marketing Initiative at the 2026 APAC Loyalty Awards. The initiative was also a finalist in the category Best Use of Multi-Channel Communications, placing it among the top-performing loyalty programmes in the region.