Mitre 10 DEAL DAY — Driving Club Sign-Ups with Exclusive Rewards

Mitre 10 DEAL DAY was designed to showcase the value of Club membership by linking it directly to tangible rewards, with a one-day-only offer of 15% off in-store. The identity, POS, and digital/social assets were created to feel bold, urgent, and unmistakably Mitre 10, reinforcing the exclusivity of the event while driving awareness and acquisition. In-store communications educated non-members on the benefits of joining, while existing members were rewarded immediately, creating both excitement and a strong incentive to sign up.