Rewarding Change: Free Flox Tote with Sanitarium Purchase

Supporting Fly Creative, Woolworths launched a special limited-edition Flox shopping tote as a free gift with the purchase of Sanitarium products. Timed with the phase-out of single-use plastic bags, the promotion was designed to drive sales while encouraging customers to adopt reusable bags by making them feel desirable and collectable. Flox’s bold, nature-inspired artwork transformed a practical item into a stylish accessory, turning a retail change into a positive statement. Supported by standout in-store POS, the campaign successfully combined artistry, exclusivity, and reward to incentivise product purchase and reinforce Woolworths’ role in leading sustainable behaviour change.