From Posters to Price Tickets — Making Loyalty Visible

The New World Club Card creative direction was built on the idea of visibility and consistency. Loyalty shouldn’t be something hidden in the fine print or tucked away at the checkout; it should be present across every touchpoint in the customer journey. By extending the design language from large-format posters and special retail promotion campaigns through to the smallest price tickets, the visual system makes the Club Card feel ever-present and recognisable. This approach ensures consistency across formats and moments of retail theatre, making loyalty benefits impossible to miss while also creating a sense of trust and belonging.