As the official champagne of the ASB Classic, Moët & Chandon brought a touch of luxury to centre court with the launch of the Racquet Club — an exclusive, two-level poolside experience blending sport, style, and celebration. The project spanned campaign ideation and design across the full brand experience, including event identity, spatial branding, onsite signage, and PR and promotional assets. From the iconic ‘Press for Champagne’ cabanas to curated menus by chef Martin Bosley, fashion showcases with Working Style and Superette, and live DJ sets under sunlit pergolas, every element reflected Moët’s signature elegance and savoir-faire. The result was the most talked-about destination of the tournament, generating strong media coverage, organic social reach, and boosting awareness and sales across the Moët & Chandon portfolio.