Driving Loyalty Across Every Touchpoint

The Farmers Club POS programme was designed to deliver a cohesive and engaging experience for members through monthly promotions that combined partner incentives with above-the-line campaign imagery. The creative system extended across the full suite of touchpoints — from in-store signage, wobblers, and leaflets to personalised emails and club statements — ensuring consistency and recognition at every customer interaction. By tailoring offers across departments including beauty, homeware, and clothing, the design approach balanced clarity with aspiration, highlighting exclusive savings while reinforcing the everyday value of being part of Farmers Club.