NZMP at Gulfood — Connection Through Design

In collaboration with Uno Loco and spatial designer Amber Strain, this project for NZMP at the 2023 Gulfood Expo centred on creating a welcoming space that embodied the theme of “connection & meet.” Designed to foster exploration and conversation, the stand paired practical, open floor plans with warm, hospitable finishes that encouraged visitors to dwell. Alongside engaging and educational activations that heroed NZMP’s category messages, the experience also brought cutting-edge dairy innovations to life through digital showcases of the New Zealand grass-fed difference, opportunities to sample ingredients, and chef-prepared tastings. With sustainability at its core, the design embraced responsible materials to reduce event waste, leaving guests with both a positive brand impression and a memorable sensory experience.